Food & Family

Many provinces have adopted the Family Day holiday in February and, in the spirit of family wellbeing, it’s also a great opportunity for grocery retailers to support healthy eating in the home.

A great place to start educating consumers about making smart choices is in the produce aisle.

Getting enough daily fruit and vegetable servings is a challenge year round, but especially during the winter months as locally minded consumers often avoid purchasing imported produce.

Canada’s Food Guide recommends eating about 5 to 10 servings per day; however, only about 40 per cent of Canadians actually eat more than 5 servings per day.

Encourage consumers to try hearty and nutritious winter vegetables such as squash or dark leafy greens using in-store sampling. By demonstrating easy preparation methods, consumers may be more inclined to put more of these overlooked vegetables in their basket.

Frozen vegetables are another nutritious and economical option but many consumers still believe the myth that frozen produce is not as nutritious as fresh. Good communication at point of purchase can dispel frozen foods’ negative image.

Retailers can also encourage families to cook together and celebrate the family meal.

Studies find that eating together more often as a family is positively linked with other healthy outcomes in children and youth including better breakfast habits, increased fruit and vegetable consumption, obesity prevention and avoidance of high-risk behaviors such as underage smoking, drinking and drug abuse.

Supermarkets with cooking schools can offer parent-child cooking classes as a fun, family day activity. Or, to encourage families to get in the kitchen together, ready-to-cook meal kits can be sold in the days leading up to the holiday or at any time of year.

Take and make options can include:

*Pizza kits with whole grain crusts, sauce, pre-sliced veggie toppings, lean meats and part-skim shredded cheese.